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How to Prepare For Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

Preparation Guide for Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

Introduction, Inc., based in San Francisco, California, is an American cloud-based software corporation. It offers customer relationship management (CRM) services and also sells a complimentary package of customer support, marketing automation, analytics, and technology development-focused business applications.

Salesforce is a solution for customer relationship management that brings together businesses and clients. It's an integrated CRM platform that offers a single, shared view of every client to all the departments, including marketing, sales, commerce, and operation. All certifications are built in such a way that they can confirm any candidate who can demonstrate their skill set in a certain technology. Salesforce has developed many such certification programs.

Salesforce Platform Pardot-Specialist Exam is the replacement assessment for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam. The Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam was retired in September 2015. The Salesforce Platform Pardot-Specialist Exam is customized for professionals who want to validate their expertise in developing, creating, and implementing custom apps using the Salesforce Platform's declarative customization capabilities. It also tests the working knowledge of candidates to design custom apps for the data model, user interface, business logic, and security, configure mobile applications, report design, and dashboard.

This exam guide is intended to help you determine whether you can complete the Salesforce Platform Pardot-Specialist exam successfully. This guide includes pardot-specialist exam dumps, recommended preparation and pardot-specialist practice exams, and a full list of exam targets, all with the intention of helping you obtain a passing grade. In order to increase your chances of passing the test, Salesforce strongly recommends a mix of on-the-job experience, course attendance, and self-study.

Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.

The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:

  • Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
  • Understanding of the forms of Salesforce licences and related considerations
  • Familiarity with Lightning Platform capabilities
  • Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
  • Ability to develop software to help business processes and specifications for reporting

It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.

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Salesforce Certified Pardot Specialist Exam Sample Questions (Q248-Q253):


Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

  • A. Custom redirect
  • B. Landing page
  • C. Page action
  • D. Campaign tracking code

Answer: A


Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

  • A. Create a Dynamic List based on page view to segment automatically
  • B. Create a Form with a Completion Action to send a pricing sheet
  • C. Create a special campaign to track pricing pageviews
  • D. Create a Page Action set to Tag prospects as having viewed it and add them to a list

Answer: D


A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

  • A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
  • B. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
  • C. The client did not un-pause the completion actions.
  • D. Kiosk mode was enabled on the form, so completion actions did not run.

Answer: A


A Pardot administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.

Which data format is recommended for the email field?

  • A. Email
  • B. Email with valid server
  • C. Emails not from ISPs and free email providers
  • D. Text

Answer: C


How many times can one automation rule match an individual prospect?

  • A. 0
  • B. 1
  • C. 2
  • D. 3

Answer: C



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