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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q128-Q133):


Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

  • A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
  • B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
  • C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
  • D. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Answer: B


A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution

  • A. Create the triggered send definition in the sales cloud
  • B. Create the triggered send definition in the marketing cloud
  • C. Put a SOAP API in place via the marketing cloud API
  • D. Write an Apex Trigger on the Lead object
  • E. Enable triggered sends on the Lead object in configuration

Answer: B,D,E


As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.

ABC Company wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

  • A. Build an email using multiple images, with all text saved in the brand font
  • B. Build an email as one image, with all text saved in the brand font.
  • C. Edit an emails HTML to list the custom brand font in the style tags font-family property.
  • D. Use a web-safe font for text that closely matches the brands custom font.

Answer: D


When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

  • A. Supplemental data for an interaction in Journey Builder.
  • B. Data for both Email and MobileConnect sends.
  • C. One-to- Many Relationship to the Contact Record.
  • D. Database of record other than All Subscribers.

Answer: D


A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

  • A. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
  • B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
  • C. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
  • D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer: D



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